I don't really think anything Microsoft does puts pressure on Apple. Tim Cook applemicrosoftpressure Change image and share on social
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user. Tim Cook convergepleaserefrigerator Change image and share on social
You can only do so many things great, and you should cast aside everything else. Tim Cook castgreatthing Change image and share on social
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. Tim Cook companyconfusefocus Change image and share on social
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. Tim Cook applechangeculture Change image and share on social
Apple doesn't do hobbies as a general rule. Tim Cook applegeneralhobby Change image and share on social
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. Tim Cook cheapfeelgreat share on social
I learned that focus is key. Not just in your running a company, but in your personal life as well. Tim Cook companyfocuskey Change image and share on social
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff. Tim Cook applecompetitioninvent Change image and share on social
Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that. Tim Cook applecountgive Change image and share on social
