Thomas Jefferson

True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.

We are going to position ourselves as a world-class financial institution. We want to do things that are comparable to the best in the world. At the same time, we want to have very strong human qualities.