Theodore Sturgeon

Create a world in which these things do or do not exist, or in which they are extended in some way. Test reality against this fiction. The reader will recognize the world that you're talking about, even though it may be another one altogether.

Being a good Hans Haacke student, part of his influence on me is that there's no difference between a gallery show and a film - or even an ad and a T-shirt-in terms of cultural legitimacy. They're just different contexts in which to have some sort of communication.