Theo James

We're in a world where masculinity, especially with these big spectacle movies, is often pushed by rippling six packs and forcing an image down someone's throat trying to prove masculinity. Whereas I think true masculinity comes from having a strong sense of self.

For a franchise system to work well, you really need people with an entrepreneurial mind-set because, while you have a large, overarching system that everybody has to work with, a lot of local issues have to be handled.