Theo James

We're in a world where masculinity, especially with these big spectacle movies, is often pushed by rippling six packs and forcing an image down someone's throat trying to prove masculinity. Whereas I think true masculinity comes from having a strong sense of self.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.

The importance of heart health became very real for me when my father died of heart disease seven years ago. Having experienced the loss first hand, I am inspired to do everything I can to break the cycle and prevent families from losing loved ones to this preventable disease.