The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. Steve Jobs bigcompeteinch Change image and share on social
Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes. Steve Jobs appleexperienceexperienes Change image and share on social
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it. Steve Jobs computercustomerdetail share on social
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts. Steve Jobs appleartcreate Change image and share on social
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains. Steve Jobs cleancomplexend share on social
I'm very excited about having the Internet in my den. Steve Jobs denexciteinternet Change image and share on social
We hire people who want to make the best things in the world. Steve Jobs hiremakepeople Change image and share on social
Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient. Steve Jobs cuteasyefficient share on social
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. Steve Jobs appledellindustry Change image and share on social
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something. Steve Jobs answeraskchange share on social