I've always wanted to own and control the primary technology in everything we do. Steve Jobs controlhaveprimary Change image and share on social
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. Steve Jobs connectcreativecreativity share on social
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. Steve Jobs buildcustomergive Change image and share on social
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous. Steve Jobs appleaskbelong Change image and share on social
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. Steve Jobs environmentexcellenceexpect Change image and share on social
I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back. Steve Jobs applebackconnect share on social
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. Steve Jobs backbeautifulcarpenter share on social
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof. Steve Jobs applecompanyconsumer share on social
Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence. Steve Jobs applebottomdecide share on social
Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form. Steve Jobs awesomebackcomputer share on social