I've always wanted to own and control the primary technology in everything we do. Steve Jobs controlhaveprimary Change image and share on social
You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent. Steve Jobs agentcomputerguide Change image and share on social
These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that. Steve Jobs birthchilddefect share on social
Things don't have to change the world to be important. Steve Jobs changeimportantthing Change image and share on social
The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. Steve Jobs bigdesktopdevice share on social
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. Steve Jobs applecompanydiscipline share on social
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. Steve Jobs colorcomputerconsumer share on social
It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic. Steve Jobs 000addexecute share on social
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Steve Jobs agentchangeclear share on social
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. Steve Jobs backbeautifulcarpenter share on social