Simon Sinek

It was truly a lesson in don't take something at face value. You know, so many of us do in life. Whether it's because of how somebody looks or because of what they're wearing or what have you, you kind of assess a person in the first five minutes before they even speak.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.