There are two types of claims: those based on hard numbers and those based on slippery numbers. Simon Sinek baseclaimhard Change image and share on social
People don't buy what you do, they buy why you do it. Simon Sinek buypeople Change image and share on social
You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us. Simon Sinek carryleaderluggage share on social
Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share. Simon Sinek actionbeatcase share on social
A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible. Simon Sinek figurejobleader Change image and share on social
Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound. Simon Sinek builddrumgive Change image and share on social
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations. Simon Sinek companyconstitutioncorporation Change image and share on social
The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' Simon Sinek figurefishyhuman Change image and share on social
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. Simon Sinek advertiseforcehate Change image and share on social
Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams? Simon Sinek achievebolddesire share on social