Sid Waddell

As a kid, I was school swot, but I used to hang around the billiard halls, learning that Geordie sense of humour, mixing with low-lifes. They were the sort who'd pick your pocket and then say 'Here you are lad, here's tuppence, get yourself some chips'. I was a good rugby player, a good runner, so I fitted in at Cambridge quite easily.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?