Marketing is a contest for people's attention. Seth Godin attentioncontestmarkete Change image and share on social
The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. Seth Godin businesscaseexception share on social
I made a decision to write for my readers, not to try to find more readers for my writing. Seth Godin decisionfindmake Change image and share on social
If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. Seth Godin buildchangedie share on social
One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. Seth Godin actblogencourage Change image and share on social
This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. Seth Godin agefacefly Change image and share on social
The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. Seth Godin activityartmap Change image and share on social
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. Seth Godin easyfadegovernment share on social
If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. Seth Godin buildcompanyenterprise Change image and share on social
The danger of the Web is that you can go from idea to public announcement in under ten minutes. Seth Godin announcementdangeridea Change image and share on social