Marketing is a contest for people's attention. Seth Godin attentioncontestmarkete Change image and share on social
The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. Seth Godin businesscaseexception share on social
The future of publishing is about having connections to readers and the knowledge of what those readers want. Seth Godin connectionfutureknowledge Change image and share on social
I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. Seth Godin bookbuncheconomics Change image and share on social
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. Seth Godin competitionfindinvent Change image and share on social
I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. Seth Godin changeproductivething Change image and share on social
This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. Seth Godin agefacefly Change image and share on social
I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. Seth Godin bridgebuildcalm Change image and share on social
I made a decision to write for my readers, not to try to find more readers for my writing. Seth Godin decisionfindmake Change image and share on social
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. Seth Godin createdeepdirect share on social
