Sarah Koenig

My father was a legendary copywriter. He wrote 'Timex Takes a Licking and Keeps on Ticking.' He named Earth Day 'Earth Day.' It falls on his birthday, April 22. Earth Day, birthday. So the idea came easily.

I've been a radio reporter for ten years, and if I learned anything from my time at 'This American Life,' it's how to craft a narrative so that even if the ending is ambiguous, it is somehow satisfying.

I am a part of the old school where I feel that purity of the language should be retained. But English is a constantly evolving language where new words are being added to the dictionary, so I don't see any harm in experimenting with the language. Only poor editing standards need to be improved.