Sarah Hyland

Friends are hard to come by in L.A., especially in the entertainment industry. I've known a lot of people who hang out with someone because they're working on a show, and as soon as that show gets canceled, they find someone new.

I grew up in the East Village with a lot of old people in my building, and I'm not sure if they lost their sense of smell over the years, but they always seemed to smell like they poured a bottle of perfume on themselves. I never want to become that person.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.