Sandra Lerner

Cisco never had a red quarter. Never. Took us three years to get funding, and in those three years, we were never in the red, and that was because we had two products to sell. They were not sexy or cool, but we had enough of a market that we could generate enough of a cash stream to grow the company.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?