Sam Yagan

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

In an ideal world, we would charge people a $10,000 success fee when they get married or a $5,000 success fee if they enter into a relationship with someone. Unfortunately, that's a little bit hard to track, although someday maybe we'll get around to that.