Sam Yagan

We think we have the best matching algorithm, we think we have the best members. So why wouldn't we want to just shine the light onto just how our processes work, what the real data are, and let people come to their own conclusions.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.