Ryan Tedder

Melody is the single most important thing to any song, period. I don't care what anybody says, it trumps everything. Not because that's my opinion but because I think it's actually indisputable fact. The human brain retains melody easier than it retains words. It's that simple.

Any kind of anthemic song, for the most part, they're on the positive side of things. It's not hard to identify when a melody is just one degree too complicated or one degree too simple and where that line of pop memorability lies.

It is only when you watch the dense mass of thousands of ants, crowded together around the Hill, blackening the ground, that you begin to see the whole beast, and now you observe it thinking, planning, calculating. It is an intelligence, a kind of live computer, with crawling bits for its wits.