Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser. Roy H. Williams advertiseallowanxious share on social
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. Roy H. Williams continueexpectmean Change image and share on social
In marketing you must choose between boredom, shouting and seduction. Which do you want? Roy H. Williams boredomchoosemarkete Change image and share on social
A visual image is a simple thing, a picture that enters the eyes. Roy H. Williams entereyeimage Change image and share on social
Words are mere shadows cast by ideas. But the ideas they represent are real. Roy H. Williams castideamere Change image and share on social
Lives, like money, are spent. What are you buying with yours? Roy H. Williams buylivemoney Change image and share on social
A meaningless statement remains meaningless no matter how often it's heard. Roy H. Williams hearmattermeaningless Change image and share on social
Contrary to popular belief, Americans don't hate advertising. Roy H. Williams advertiseamericanbelief Change image and share on social
People don't trade money for things when they value their money more highly than they value the things. Roy H. Williams highlymoneypeople Change image and share on social
Writing good ads is easy when you have something to say. Roy H. Williams easygoodwrite Change image and share on social
