The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag. Roy H. Williams anticipateconsumerdifference Change image and share on social
Numerals are images of amounts. But the amounts they represent are real. Roy H. Williams amountimagenumeral Change image and share on social
Consequently, a young business often grows by large percentages. Mature businesses rarely do. Roy H. Williams businessgrowlarge Change image and share on social
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known. Roy H. Williams allowbodybridge share on social
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them. Roy H. Williams appearcarrycomputer Change image and share on social
The first step in exceeding your customer's expectations is to know those expectations. Roy H. Williams customerexceedexpectation Change image and share on social
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them. Roy H. Williams advertiseraffectbegin share on social
A good story often increases the salability of an item without increasing its actual value. Roy H. Williams actualgoodincrease Change image and share on social
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought. Roy H. Williams beingbuildcreator Change image and share on social
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time. Roy H. Williams appearcallcreate share on social
