Rory Kennedy

I've always been interested in Vietnam, feel it's a seminal event in our nation's history, and have explored it over the years - but I hadn't been interested in doing a documentary about it. I felt there had been a lot done about Vietnam, and didn't know if I could add anything new to the discussion.

I've been doing documentaries for about 25 years and want to continue to do that, but I love the idea of working in a different medium. Advertising pushes the envelope creatively, and there is some really great work being done right now, so I'm excited to jump into it.

There's a great op-ed piece by Kurt Johnson, who runs The List Project, that I recommend everyone read. He was talking about how he's been trying to get out of Iraq who were our allies, who are now subject to torture, and their families are being killed because of their alliance to the United States.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.