Rory Kennedy

When I graduated from Brown after majoring in women's studies, I made my first PBS documentary, 'Women of Substance.' My first feature documentary was called 'American Hollow,' which I did for HBO and was at the Sundance Film Festival.

I've always been interested in Vietnam, feel it's a seminal event in our nation's history, and have explored it over the years - but I hadn't been interested in doing a documentary about it. I felt there had been a lot done about Vietnam, and didn't know if I could add anything new to the discussion.

I've been doing documentaries for about 25 years and want to continue to do that, but I love the idea of working in a different medium. Advertising pushes the envelope creatively, and there is some really great work being done right now, so I'm excited to jump into it.

I have friends of mine that are actors or singers, and they're the classic guys where, they're onstage, and they're like, 'Okay, the blonde in the third row, seat 24, bring her to my dressing room.' I've never, never taken advantage of that, I swear to God.