Roelof Botha

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

Embrace yourself and do what you can to look and feel your best. Don't put on so many fashion trends that create a ridiculous style statement. Pick and choose what feels good, and flatters your own body.

I'm a complete globalist. I think like a global CEO. But I'm an American. I run an American company. But in order for GE to be successful in the coming years, I've gotta sell my products in every corner of the world.