Roelof Botha

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

For a long time, I would go out of my way to have a personal appearance on the verge of an insane person, because it was closer to how I felt, but I looked so dumb. So, I just stopped. It was like, 'I'm just going to look like a banker.'