Roelof Botha

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

Early in the 1990s, I flew alone in a dandelion-yellow, single-engine, 180-horsepower Piper Cherokee from Westchester County Airport in New York westward to the Rocky Mountains, landing and refuelling a good many times in middle-sized cities and towns along the way.

I'm all in favor of looking deeply into as much as we possibly can. I'm not afraid of knowledge... With all new technology, weapons inevitably emerge... Evil comes out of the human heart. It doesn't come out of nature.