Robert Scoble

Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it.

The goal of a life free of dysphoria is a snare and a delusion. A better goal is of good commerce with the world. Authentic happiness, astonishingly, can occur even in the presence of authentic sadness.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.