Robert McCloskey

Because its hard to realize now that that was the end of the great depression, you know. All of a sudden all of this is in front of me and I'm solvent, you know. I'm making some money and I know where my next meal is coming from, and I have a new pair of shoes and that's it.

I lived with them in my studio in New York. And of course if I were doing that book today or even ten years, fifteen years later, I would have gone to where the wild ducks were and where I could study them - I would have gone to the country somewhere.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.