The areas of consensus shift unbelievably fast; the bubbles of certainty are constantly exploding. Rem Koolhaas areabubblecertainty Change image and share on social
As an architect, I always have mixed feelings. On the one hand, your fingers are itching. As a human being, you are happy to participate in the indolence. Rem Koolhaas architectfeelingfinger Change image and share on social
Miami Beach is a completely interesting hybrid because it is, on the one hand, a resort and, on the other hand, a real city. This condition of city and water on two sides I think is really amazing. And in the heart of that city, it has put an enormous convention center, an enormous physical presence. Rem Koolhaas amazebeachcenter share on social
Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do. Rem Koolhaas clarifycommunicatedirect share on social
Escape from the architecture ghetto is one of the major drivers and has been from the very beginning. Rem Koolhaas architecturebegindriver Change image and share on social
Designs are increasingly winning competitions because they are literally green, and because somewhere they feature a small windmill. Rem Koolhaas competitiondesignfeature Change image and share on social
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated. Rem Koolhaas advertiseairappear share on social
Architecture is a rare collective profession: it's always exercised by groups. There is an essential modesty, which is a complete contradiction to the notion of a star. Rem Koolhaas architecturecollectivecomplete Change image and share on social
I'd say that my profession ends where architectural thinking ends - architectural thinking in terms of thinking about programs and organizational structure. These abstractions play a role in many other disciplines, and those disciplines are now defining their 'architectures' as well. Rem Koolhaas abstractionarchitecturalarchitecture share on social
Architects work in two ways. One is to respond precisely to a client's needs or demands. Another is to look at what the client asks and reinterpret it. Rem Koolhaas architectaskclient Change image and share on social