It is not possible to live in this age if you don't have a sense of many contradictory forces. Rem Koolhaas agecontradictoryforce Change image and share on social
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated. Rem Koolhaas advertiseairappear share on social