Raymond Loewy

Between two products equal in price, function and quality, the better looking will outsell the other.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

The American automobile has changed the habits of every member of modern society.

America is sick and tired of spending hour upon hour sitting in their automobile trying to get to work, trying to get kids to school, trying to get to a doctor's appointment.

Well, I actually wrote her a letter a couple of days ago congratulating her. The tone I tried to convey in the letter is, look, you are a part of a great American historical process.

My perspective is cultural and world-based. It's always been a global perspective.