The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at. Raymond Loewy bottlecokedescribe Change image and share on social
The American automobile has changed the habits of every member of modern society. Raymond Loewy americanautomobilechange Change image and share on social
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity. Raymond Loewy americanavoidcareer share on social
Noise is a parasite. Anything noisy is poorly designed. Raymond Loewy designnoisenoisy Change image and share on social
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional. Raymond Loewy accusecasedesigner Change image and share on social
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive. Raymond Loewy americanfunctionalitymarvel Change image and share on social
I alienated the automotive industry by saying that cars should be lightweight and compact. Raymond Loewy alienateautomotivecar Change image and share on social
In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one. Raymond Loewy automobileautomotiveconsideration share on social
The automobile is an American cultural symbol. Raymond Loewy americanautomobilecultural Change image and share on social
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter. Raymond Loewy alarmarchaicbank Change image and share on social