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Digital books are still painfully ugly and weirdly irritating to interact with. They look like copies of paper, but they can't be designed or typeset in the same way as paper, and however splendid the cover images may look on a hi-res screen, they're still images rather than physical things.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Digital has obviously changed things a lot, but not all for the better as far as I'm concerned. Of course it's much more convenient and you're getting instant results, but to me it just lacks the finesse of a roll of film and it has a slightly superimposed feel.

Digital has really made the fashion industry a lot more transparent. So people can see and understand how the industry really works, and participate in an industry that was very inaccessible to people. The only thing that people used to see before was the end product. Anyone can participate in it now.