When we start deceiving ourselves into thinking not that we want something... but that it is a moral imperative that we have it, that is when we join the fashionable madmen. Joan Didion deceivefashionableimperative Change image and share on social
When we start to write for a new record, we never really know what we're doing. We don't come into the room with a set of ideas, but miraculously, a song comes out of it. Vince Clarke ideamiraculouslyrecord Change image and share on social
When we started, a lot of bands sounded really different from one another. David Byrne bandlotsound Change image and share on social
When we started Angels & Airwaves, we wanted to produce our art on different mediums, but the film was an ambitious one because we actually didn't go into it thinking we could make a big feature film. Tom DeLonge airwaveambitiousangel Change image and share on social
When we started Appaloosa, we were going to name it Pegasus because everyone was using Greek names. We filed the name. We paid $300, and they said you cannot use it because it is taken. Pegasus Funds. Then we said Pegasus is kind of a horse. We did not want to be the Unicorn Fund. So we pulled out a horse book. David Tepper appaloosabookfile share on social
When we started EA in 1982, our goal was to make games as big a media as visual entertainment or movies. That was how big we dreamed at the time. Bing Gordon bigdreamentertainment Change image and share on social
When we started I wasn't the singer. I was the drunk rhythm guitarist who wrote all these weird songs. Robert Smith drinkguitaristrhythm Change image and share on social
When we started in television, there was that magic box in the corner of the room, and 'Oh my gosh - look what it's doing!' Betty White boxcornergosh Change image and share on social
When we started in the early '60s, football had a little bit of a tradition. But, they didn't have a mythology. And NFL Films, through our music and our scripts and our photography, created a mythology for the sport. Steve Sabol 60sbitecreate share on social
When we started looking at the bigger television ecosystem, you see that there's not that many serialized TV shows being made for TV. The economics are lousy: They don't sell into syndication well; they're expensive to produce. Ted Sarandos bigeconomicsecosystem share on social