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There are plenty of people out there talking about how difficult it is for some of us to just deal with all the stuff we already have, from packed closets that need organizers to storage spaces to maintenance costs, etc. Lots of people are reevaluating whether or not they need giant garages full of stuff and finding that they don't.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.