Leslie Moonves

My wife is the host of 'Big Brother.' Her name is Julie Chen, and she'll say, 'Da da da, but first we do this.' So they mashed together her saying 'but first' a couple dozen times. Literally. In different outfits. And when you cut it together like that, it appears very robotlike. They called her the Chenbot.

Rebuilding a network is a slow, brick-by-brick process. It's not just creating a hit show - it's building shows to back up that hit show; it's creating an identity of success so that people want their shows on your network.

Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.