Pihla Viitala

Tommy Wirkola is Norwegian but has a Finnish surname - he comes from the one of the northernmost countries in the whole of Europe. It was easy working with him. The people in the north are all fairly similar.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

If I'm not barefoot, you'll probably find me with a pair of New Balance on. And I'm not one of those hipster-jump-on-the-band-wagon-ironically-cool NB fans. I've been rocking those kicks since they were true nerd shoes. Since the '80s, yo! Word.