Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking. Peter Guber audiencebodyenergy Change image and share on social
Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it. Peter Guber controlcreatecross share on social
When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.' Peter Guber businessemotionalemotionally Change image and share on social
Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions. Peter Guber airbreatheexpression Change image and share on social
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans. Peter Guber advocatecustomerfan Change image and share on social
The reality is that every movie is a new business. Nobody says, 'Hey, let's go down to the Pantages Theater, I hear a Warner Brothers picture is playing there.' Or, 'Let's go to this theater, I hear the film came in on budget.' It'd be ridiculous. Peter Guber brotherbudgetbusiness share on social
Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work. Peter Guber closeenormousfailure share on social
The idea is, we're still a society where we recognize and see and even sometimes seek members of our own tribe, whatever that tribe is. It could be ethnic, religious, geographic, political. Peter Guber ethnicgeographicidea Change image and share on social
Stories aren't the icing on the cake; they are the cake! Peter Guber cakeicestory Change image and share on social