In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action. Peter Guber actionattentionbase share on social
Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending. Peter Guber anxietyattendbrother share on social
The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable. Peter Guber actionableaudiencebenefit share on social
Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions. Peter Guber airbreatheexpression Change image and share on social
When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.' Peter Guber businessemotionalemotionally Change image and share on social
There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone. Peter Guber alivenessballconnection share on social
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans. Peter Guber advocatecustomerfan Change image and share on social
When somebody is enthusiastic about a job opportunity - but gives off the feeling that this is not the only one they have on the table - they become more seductive in the employer's eyes. You become more desirable because it shows that you're making a conscious and thoughtful decision for the right reasons. Peter Guber consciousdecisiondesirable share on social
The idea is, we're still a society where we recognize and see and even sometimes seek members of our own tribe, whatever that tribe is. It could be ethnic, religious, geographic, political. Peter Guber ethnicgeographicidea Change image and share on social
Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart. Peter Guber actionaimbusiness share on social