Top 12 Quotes by Paul Marciano

We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!

The Guess girl always combines sensuality with class. She's sexy and voluptuous, but not in a vulgar or cheesy way. Over the years, whether it was when I first saw Laetitia Casta, Eva Herzigova, or Anna Nicole Smith, the common thread when choosing the next Guess girl was an instant feeling in my stomach that she was the one.

Since the day we started Guess, the brand has always stood for young, sexy and adventurous, and it is these same qualities that I look for in the models that become Guess Girls. They also have to look healthy.

At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.