When the waif look first came into fashion, Anna Nicole Smith was in the Guess campaigns looking like a real woman. A girl who looks too thin and unhealthy does not look sexy to me, and she does not look right for Guess. Paul Marciano annacampaignfashion share on social
The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. Paul Marciano brandbuildcampaign share on social
