Paul Buchheit

We created the 'Like' feature in FriendFeed because I realized that people wanted an easy way to let others know that they saw what their friends posted and appreciated it. Putting in those simple little gestures is very powerful.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.