Noel Coward

I remember once in junior high school, on a Friday, my mom came home from work and said to my brother and I, 'You know, between us, we have only 27 cents, but we have food in the refrigerator, we have our little garden out back, and we're happy, so we are rich.'

The motivation should come from regulatory enforcement, but enforcement is weak, and environmental litigation is near to impossible. So there's an urgent need for extensive public participation to generate another kind of motivation.

The millennial generation and a growing number of employees are looking for more than just a paycheck. If a nonprofit could make that easy for me, they are doing me a favor. It's not just a one-way value exchange; it is an internal morale building opportunity.