Nathaniel Rateliff

Roadrunner wanted to make Born in the Flood the next Nickelback, but I didn't want to be that. I didn't want to be a huge rock star playing songs I didn't like. I didn't want to be stuck playing 'Anthem,' the song everybody liked but I didn't want to put on the record, for the next five years.

I first moved to Denver to work with a group called YWAM, 'Youth With a Mission.' I was a kid - I was 18 - and did some work with homeless people. Really, trying to convert people is sort of an awful position to find yourself in, so I quickly, on my own, grew out of religious ideas.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

The thrill of a photo-realist painter is if you get really close to the painting, it looks just like a photograph. Whereas in my case, if you get close to my paintings, they totally fall apart - so I'm about as far from a photo-realist as it gets.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.