The ultimate test of a finished account executive is his ability to write a sound marketing plan. Download Download Share on Facebook Share on Twitter Rotate quotes ability account executive
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. Morris Hite believablebenefitelement Change image and share on social
Advertising moves people toward goods; merchandising moves goods toward people. Morris Hite advertisegoodmerchandise Change image and share on social
If you have a good selling idea, your secretary can write your ad for you. Morris Hite goodideasecretary Change image and share on social
I have always had confidence in my own ability. Robert Preston abilityconfidence Change image and share on social
I doubt very much that the chief executives of any of the Fortune 500 corporations can name five edible plants, five native grasses, or five migratory birds within walking distance of their homes, or name the soil series upon which their house sits. And I would contend that if you don't know where you are, you are in fact nowhere at all. Paul Hawken birdchiefcontend share on social
Identity theft involving these cards is a growing form of white collar crime, facilitating illegal immigration, banking and accounting fraud, tax evasion, and other nefarious activities. Ron Lewis accountactivitybank Change image and share on social