If you have a good selling idea, your secretary can write your ad for you. Download Download Share on Facebook Share on Twitter Rotate quotes good idea secretary
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. Morris Hite believablebenefitelement Change image and share on social
Advertising moves people toward goods; merchandising moves goods toward people. Morris Hite advertisegoodmerchandise Change image and share on social
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. Morris Hite buildcampaigncase Change image and share on social
I just had an idea that went right over my head. Lawrence Welk headidea Change image and share on social
It is good to be in front of the lens to appreciate more being behind the lens. Carine Roitfeld frontgoodlens Change image and share on social
Secretary Clinton has dramatically changed the face of U.S. foreign policy globally for the good. But I wish she had been unleashed more by the White House. Richard Armitage changeclintondramatically Change image and share on social
