Mitchell Joachim

Homer Simpson is one of my favorite people, though he's not real. He represents the American who's filled with this 'affluenza.' He's constantly exposed to consumption and a sense of bigness, which is a part of being an American.

I like to use the analogy of going to the gym. If you go to the gym and your goal is, 'I want to look just like David Beckham,' then that drives you to do certain things. You may never look like Beckham, but it is a goal. Cities need the same thing. They need a vision and a plan for their ideal physique.