The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. Michael Schudson advertiseamountconsumer share on social
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term. Michael Schudson agencychanceclient Change image and share on social
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly. Michael Schudson advertiseadvertisementamerican Change image and share on social
Buy me and you will overcome the anxieties I have just reminded you of. Michael Schudson anxietybuyovercome Change image and share on social
If advertising is not an official or state art, it is nonetheless clearly art. Michael Schudson advertiseartnonetheless Change image and share on social
Advertising generally works to reinforce consumer trends rather than to initiate them. Michael Schudson advertiseconsumergenerally Change image and share on social
Most criticism of advertising is written in ignorance of what actually happens inside these agencies. Michael Schudson advertiseagencycriticism Change image and share on social
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values. Michael Schudson exhortationobviouspower Change image and share on social
It is very likely that many firms spend more on advertising than, for their own best interests, they should. Michael Schudson advertisefirminterest Change image and share on social
Sales may lead to advertising as much as advertising leads to sales. Michael Schudson advertiseleadsale Change image and share on social
