Michael Schudson

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Advertising generally works to reinforce consumer trends rather than to initiate them.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

The mere assemblage of peace loving people to interchange convincing reasons for their common faith, mere exhortation and argument to the public in favor of peace in general fall short of the mark.

We should remember that there are nations which meet more than 30 to 60% of their power requirements through the nuclear power system.

I think it's obvious that democracy is something that is contagious, and it always has been.