Top 23 Quotes by Michael Ashcroft

We spent too much time attacking Gordon Brown and Labour rather than setting out our own plans. People had decided they wanted change - the thing they were not sure about was the alternative we were offering, so going on and on about Labour missed the point.

My father was one of the fortunate wartime servicemen: he made a full recovery from his injuries, was promoted to captain, survived the war, had a satisfying career as a colonial officer and, eventually, died in February 2002, a month before his 85th birthday.

In the 1990s, the Lib Dems won a string of byelections at the expense of struggling Conservative governments. Christchurch, Ribble Valley and Eastbourne went straight back to the Tories at the next general election, but the Lib Dems held their later byelection gains - Eastleigh, Newbury and Romsey - in at least two subsequent general elections.

At 10 A.M. on the Friday after the election in 2010, David Cameron's team met in his room at the Westminster Bridge Park Plaza Hotel. Cameron was clear that, unable to form a majority government, they had to begin talks with the Lib Dems about forming a coalition. But in a rare example of strategic discord, George Osborne disagreed.

Many people supported the Conservatives because of David Cameron, while many people supported Labour despite Ed Miliband. Deteriorating opinions of Cameron will therefore have a bigger impact on the Conservatives' vote share than worsening views of Miliband would have on Labour's.

Conservatives like to talk about 'the strivers' who share what they like to think of as Conservative values. But as I found in my Blue Collar Tories research in 2012, such people no longer see the party as their natural ally.

Eric Ashcroft, a gentle, kind, popular man with a wicked sense of humour, was always modest about his wartime exploits, but eventually, with much prompting from his persistent son, he told me of his terrifying experience on D-Day.