Michael Ashcroft

While loyalists and defectors overall said John Smith did a better job of standing up for Labour's values, they put Blair ahead on representing the whole country, appealing beyond traditional Labour voters and offering strong, competent leadership; switchers to the Tories gave him a clear lead in all categories.

Conservatives like to talk about 'the strivers' who share what they like to think of as Conservative values. But as I found in my Blue Collar Tories research in 2012, such people no longer see the party as their natural ally.

I usually feel like the role comes to you to sort of illuminate some piece of where you are in your life. I feel like I myself am a single woman and I'm childless - by choice - at this point, and I don't know what will happen.