The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world. Maurice Saatchi brilliantchildessence Change image and share on social
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience. Maurice Saatchi brandcompanyconsumer Change image and share on social
Politics is not a world for the squeamish or fainthearted. Maurice Saatchi faintheartpoliticsqueamish Change image and share on social
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. Maurice Saatchi advertiseaudiencedismiss Change image and share on social
Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience. Maurice Saatchi advanceaudienceeffective Change image and share on social
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title. Maurice Saatchi courteyefigure Change image and share on social
Advertising at its worst will be killed by the Internet. And rightly so. Maurice Saatchi advertisebadinternet Change image and share on social
I'm instinctively a Conservative. Maurice Saatchi conservativeinstinctively Change image and share on social
If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you. Maurice Saatchi peoplestand Change image and share on social
Sibling relationships are complicated. All family relationships are. Look at Hamlet. Maurice Saatchi complicatefamilyhamlet Change image and share on social
